We appreciated the invitation to the spring 2013 Pastor’s Appreciation Luncheon last Friday. WMCA 570 AM provided a great opportunity for us to speak with pastors and non-profit leaders about the importance of branding in the church community - oh, and we got to do it at Yankee Stadium. How cool is that!

If you missed the event, you can still read some of our advice regarding Creating a Good Church Logo and What Makes a Good Church Website.

From desktops to laptops, tablets to phones and other mobile devices, users have many different ways to view online content. As a result, the clearly-marked area once known as “above the fold” is much harder to define. It’s enough to make even the most ardent followers of design ask the question...does the fold matter anymore?

As a small business owner, it’s easy to become someone whose page gets overrun with search terms. However, it's important that you don’t fall in love with your page rank at the expense of your message. How do you write compelling copy and attract search engines?