client

MARS

challenge

MARS had a great tool available on Salesforce.com, but their sales team didn’t know how to use it effectively. So MARS turned to fatrabbit to educate a nationwide roaming sales force of 300 people about this new tool, and to really bring its potential to life.

idea

Without the ability to put MARS’ sales team in the same room, educating them all was a challenge. A training guide that broke down all the details would be the right fit. It needed to lay out the process and answer all possible questions—while being attractive and easy to digest.

success

This new sales brochure immediately put 300 MARS salespeople, and their management, on the “same page.” 300 salespeople quickly transitioned to using the new Salesforce.com tool, streamlining their sales efforts and putting everyone on target to achieve greater sales goals.