client

Roxbury Water Company

challenge

Roxbury Water Company had over 55 years of reliable service, but they lacked the branding to establish credibility and connect with customers . This family-owned business needed a recognizable identity and educational website to maintain their trustworthy reputation in today’s environment.

idea

Create a brand that is clearly identifiable—conveying the service that Roxbury Water Company provides—and create an educational website that informs customers on topics such as wise water use, emergency preparation and local alerts and announcements.

success

In addition to creating a credible brand that presents the company as a dependable service, Roxbury Water Company’s website decreased water turn-offs, increased cash flow and improved customer relations with an online payment option.