Author: Heather Koby-Reddy

Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.

What is SEO? Do I Need It?

Hey there, small business owners! Let’s talk about something that can make a huge difference in your online success: SEO. You’ve probably heard the term thrown around, but what exactly is it, and why should you care? First things first, SEO stands for Search Engine Optimization. In a nutshell, it’s the practice of optimizing your […]

From “Meh” to Memorable: The Transformative Power of Storytelling

Picture this: You’re scrolling through your social media feed, bombarded by a sea of ads and marketing messages. Most of them blur together, right? That’s the “meh” marketing problem in action. But every once in a while, something stops you in your tracks. It makes you feel something. It sticks with you long after you’ve […]

Turning Leads into Sales: A Guide for Businesses

Your marketing efforts have paid off! Your website is attracting visitors, and your lead-generation strategies are filling your inbox with potential customers. Congratulations! You’ve won half the battle. But here’s the thing – generating leads is only the first step. The real challenge lies in converting those leads into paying customers. And that’s where many […]

Common PPC Ad Mistakes & How to Avoid Them

In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising is a powerful tool for businesses looking to boost their online visibility and drive interested people to their websites quickly. There’s a lot of potential for significant returns. But, navigating the complexities of PPC campaigns can be a little scary! Missteps can not only drain […]

How to Write Content that Ranks on Page 1 (From a Content Marketer)

Introduction Achieving that top spot on the first page of search engine results isn’t just a goal—it’s the pinnacle of digital success for many businesses looking to boost their organic traffic and overall growth. But here’s the thing: mastering this feat requires more than just understanding your audience; it demands a seamless blend of […]