Content Marketing Tips for Small Businesses
September 19, 2022
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Heather Koby-Reddy CEO
Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.

Content Marketing Tips for Small Businesses

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Content marketing is the key to growth in 2022. Ready to grow? Follow these content marketing tips to gain new leads and convert more customers.

Start a Blog

Knowing your audience when it comes to blogging is the key to success. Adding a blog or news section will help drive organic traffic to your website, build your brand voice and establish you as an expert in your industry. The more blogs you produce, the more google and other search engines will push your website higher in search ranking (along with SEO best practices, of course).

Increase Engagement through Email Newsletter

Emails are the fastest way to reach your customers directly. The differentiator between a good email and a bad one lies within your content! Newsletter-style emails give you the flexibility of sharing more about your brand, products/ services, and industry. Remember to write with your brand voice and personality in mind.

Promote Your Content on Social Media

Social media is the best tool for sharing, creating new content, and researching your audience! Analytics can help you determine how to target your audience and what content to publish for each platform. Social media gives small business owners the ability to nurture and build relationships within their industry.

Content marketing is at the core of any marketing plan! Not only will it set you apart from your competition, but it will also help promote long-term growth and success. Need help developing your brand voice and content marketing strategy? Our digital marketing team is here to help get you started. Our strategic approach will help you grow your online audience and support your goals. Email us at hello@fatrabbitcreative.com to get started.

Picture of Heather Koby-Reddy

Heather Koby-Reddy

Heather Koby-Reddy is the Owner and CEO of FatRabbit Creative, a digital marketing agency located in Morris County, New Jersey. FatRabbit Creative is a StoryBrand Certified Agency, which means they are specially trained to help clients clarify their messaging and get more leads to grow their business. Heather leads a team of talented digital marketing professionals who provide a range of services including website design, search engine optimization, social media management, email marketing, and content creation. Under Heather's guidance, FatRabbit Creative has helped hundreds of businesses in a variety of industries strengthen their online presence and attract more customers.