As you may know, Google is updating how they track website analytics on July 1, 2023. As of that date, Universal Analytics will go away, and the era of GA4 Analytics will dawn. This huge change is a stressor for many who rely on analytics but may not know the ins and outs of what to expect. Don’t worry, we have compiled the major points of what to know about GA4 to ensure you can still effectively interpret your website analytics.
The first major change is that GA4 is all about customer journeys and events, not sessions or visits. GA4 will focus on in-depth reporting of how users use your site and their experience, not just how they get from page to page. While you will still be able to view by sessions, the new platform will allow you to break visits down to see journeys. With this change will come new engagement metrics such as Engaged Sessions, Engagement Rate, and Engaged Time.
The homepage itself will summarize traffic, conversions, and revenue which will tell you where users come from, what your top-performing campaigns are, and which pages get the most views. GA4 Analytics will also have predictive metrics which are AI-based analytics that can predict revenue, purchase probability, and more based on customer behavior. Altogether, it will be easier to predict consumer behavior.
GA4 is also highly customizable. For marketers working in the backend, you can choose reports and metrics that are most relevant to your business. With this, you can create custom segments that are based on trigger events (clicks) or conversions (landing page results). Customization is also important in that GA4 will allow better cross-platform tracking, including Google Ads and Google Data Studio.
GA4 will usher in a new era of analytics and reporting, but you still have time to prepare! Right now, we are working with our clients to transition their accounts over to GA4, outlining events and conversion metrics, and building proprietary reports that are individualized to each of their goals and unique websites and prospects.
We’d love to help you better understand these changes while setting up individual reports that will allow you to interpret your website data for success! Call us today!
Google is updating how they track website analytics on July 1, 2023. We have compiled the major points of what to know about GA4 to ensure you can still effectively interpret your website analytics.
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